• Set Digital Marketing strategies using all necessary tools (e.g., website, emails, social media, and blogs).
• Research services and current strategies to identify new opportunities.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Build strong client relationships through social media interaction.
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns.
• Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency.
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify advertising needs.
• Establish best practices in digital marketing.
• Research competition, investigate benchmarks and provide suggestions for improvement
• Stay up-to-date with digital technology developments.

Requirements

• BSc degree in Marketing, Digital technologies or relevant field.
• 5-6 years of experience as a Digital Marketing Strategist or similar role.
• Good knowledge of all different digital marketing channels.
• Good knowledge and experience with online marketing tools and best practices.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Great interpersonal and communication skills.
• 3-4 years of experience in Influencer marketing.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Must have the experience to handle the budget of at least $50,000 per month in Paid Ads (Google, Facebook, and Instagram).