The project involves the marketing of affordable housing units, including apartments and townhouses ranging from 3.5 to 5 marlas, available in both single and double-storey configurations.

Scope of Work

• The selected consultant will be responsible for:
• Preparing a detailed and structured Sales & Marketing Plan for AMC’s new product category.
• Developing effective marketing strategies aligned with the target audience profile.
• Proposing promotional activities, sales channels, and campaign ideas tailored to the real estate sector.
• Suggesting relevant marketing tools (digital & traditional), outreach tactics, and branding guidelines.
• Creating a lead generation and conversion roadmap.
• Recommending realistic KPIs and monitoring strategies for campaign effectiveness.
• Presenting all content in a polished, professional format with supporting visuals, where applicable.

Deliverables

• A comprehensive, investor-grade Sales & Marketing Plan (approx. 75–100 pages).
• Executive summary, strategic analysis, detailed marketing roadmap, sales funnel, and brand positioning.
• PowerPoint summary presentation.
• All key inputs including product details, pricing, and audience data will be provided by AMC.

Eligibility Criteria

• Proven experience in writing marketing or sales strategies for real estate or related sectors.
• Portfolio of similar proposals/plans (preferably shared at the time of application).
• Strong knowledge of both traditional and digital marketing tools and platforms.
• Excellent written communication and presentation skills.
• Ability to deliver within tight timelines.

*Note:* "Consultancy of up to 2 months can be done parallel to a full-time job."