Job Title: |
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Crypto Marketing Director |
Category: |
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Business Development |
Total Positions: |
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1 |
Job Location: |
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Lahore |
Gender: |
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No Preference |
Minimum Education: |
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Bachelors |
Degree Title: |
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Bachelor's in Marketing or related field |
Career Level: |
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Experienced Professional |
Minimum Experience: |
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4 Years7 Years |
Apply By: |
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Jul 4, 2025 |
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Job Description: |
Drive explosive user growth for our newly launched crypto exchange by leveraging Bitcoin fork coins and a disruptive commission structure. Build a global network of crypto marketing firms, influencers, and community partners to onboard 1 million users organically in the first 6 months.
Core Responsibilities
1. Strategy & Execution:
- Develop a 360° organic growth strategy targeting Bitcoin fork coin communities, traders, and crypto newcomers.
- Design incentive programs using fork coins + commissions to attract partners (firms/influencers) and users.
- Prioritize high-growth regions (Asia, Latin America, Africa) and fork coin ecosystems.
2. Partnership & Business Development:
- Identify, negotiate with, and onboard 50+ global crypto marketing agencies, KOLs (Key Opinion Leaders), and community managers.
- Structure win-win deals: Partners earn fork coins + commissions for driving user sign-ups and trading volume.
- Forge alliances with Bitcoin fork projects (e.g., joint airdrops, liquidity mining).
3. Sales & User Acquisition:
- Optimize referral funnels: Users earn fork coins for inviting friends (e.g., "Invite 5 friends ⇒ get $50 in Bitcoin XX").
- Launch viral campaigns targeting fork coin holders (e.g., "Migrate your BCH/BSV to us ⇒ 0% fees + 10% bonus").
- Track CPA (Cost Per Acquisition), LTV (Lifetime Value), and conversion metrics daily.
4. Marketing & Community:
- Lead organic channels: Reddit, Telegram, Twitter, Discord, and fork coin-specific forums.
- Create "Fork Coin University" content (webinars, tutorials) to educate traders.
- Manage guerrilla marketing: memes, AMAs, fork coin "rescue campaigns" (e.g., "Lost your BTC keys? Trade BCH here!").
5. Reporting:
- Weekly performance dashboards showing user growth, partner ROI, and fork coin adoption.
- Pivot tactics based on real-time data to hit 1M users by Month 6.
Skills & Experience
Proven Track Record:
- 3+ years in crypto marketing/sales, with experience scaling user bases (exchange, DeFi, or wallet).
- Portfolio of organic campaigns that acquired 100K+ users.
Crypto Expertise:
- Deep knowledge of Bitcoin forks (BCH, BSV, BTG), commission models, and exchange mechanics.
- Existing network of marketing firms/KOLs in crypto.
Execution Mastery:
- Fluency in performance marketing (SEO, viral loops, community growth).
- Expertise in CRM tools (HubSpot, Salesforce) and analytics (Google Analytics, Mixpanel).
Mindset:
- Obsessed with hitting "impossible" targets. Thrives in 0-to-1 chaos.
- Fluent in English + 1+ language (e.g., Spanish, Mandarin, Arabic).
Compensation
- Base Salary: Competitive Rs 300,000 to Rs 400,000 per month (based on experience)
Bonuses:
- 10% of net revenue generated from partner-driven users.
- $50K milestone bonus for hitting 1M users at 6 months.
- Equity/Tokens: Negotiable
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Company Information |
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Company Name: Ovex Technologies Pakistan Pvt Ltd Company Description:
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