We are looking for two talented individuals (or one expert in both areas) to manage and optimize our digital advertising campaigns. The ideal candidate(s) will be responsible for driving ROI-focused paid marketing efforts on Google Ads and/or Meta Ads (Facebook & Instagram Ads).

We welcome applicants who specialize in either Google Ads or Meta Ads, but candidates with expertise in both platforms will be given preference.

Key Responsibilities:

• Develop, launch, and manage paid media campaigns on Google Ads and/or Meta Ads

• Conduct keyword research, audience targeting, and bid strategy optimization

• Monitor ad performance, analyze KPIs, and prepare detailed performance reports

• Collaborate with creative and content teams to develop ad assets

• A/B testing of creatives, copy, and landing pages to improve CTR and conversions

• Stay updated with the latest algorithm changes and ad policy updates

Required Skills:

• Google Ads Objectives(Performance Max, Demand Gen, Search, Display, Shopping, Video) & Compaign Types(Sales, Leads, Website traffic, App promotion, App promotion, Local store visits and promotions)

• Meta Ads (Facebook Business Manager, Instagram Ads)

• Campaign setup and structure optimization

• Budget planning and ROAS optimization

• Audience segmentation and remarketing

• Conversion tracking (Google Tag Manager, Pixel)

• Google Analytics (GA4 preferred)

• Strong data interpretation and reporting skills

• Excellent communication and time-management skills